OUR SELLING PROCESS

Selling your home and moving can be a real challenge. We want to help make your experience as painless as possible by taking most of the burden off of you. We are an award-winning real estate team and we provide our clients with exceptional service and a clear advantage in the selling of their homes because of our strong real estate background, education, and experience. We invite you to meet our team and to read our reviews.

With so many Realtors out there, why choose us? Here are a few things that set us apart from other Realtors:

  • Higher sales prices than most realtors
  • Over 40+ years of combined experience provides a proven advantage for our clients
  • Worried about timing the sale of your current home or expiration of a current lease and buying a new home? We’ve got this.
  • We contest appraisals for our seller clients…and win – yielding over $40K+ in net proceeds to clients
  • Detailed “honey-do” lists and recommended contractors to help you prepare your home for sale
  • Our terrific photos and detailed listing descriptions generate more showings
  • Our Custom Seller Market Snapshots quickly educate our seller clients on their local market
  • Financial Analysis helps our clients understand their home value
  • We are Organized
  • We Have a Team of Agents Dedicated to You!
  • We provide showing analysis and feedback to you
  • We LOVE working with our clients!

 

HIGHER SALES PRICES THAN MOST REALTORS

For many years, our team has consistently averaged 3-10% higher prices than other Realtors in most neighborhoods in which we work. In many cases, the differential in price has more than paid for our commission costs!

We have sold clients’ homes sometimes for $10,000-$47,000 more than comparable sales in their neighborhood. We don’t under-price your home to sell it quickly. Our goal is to MAXIMIZE your sales price and with our 5-Star Marketing plan–it works!

OUR 40+ YEARS OF EXPERIENCE COUNTS

We have 40+ years of combined experience in real estate and, we have sold over 330 homes, totaling almost $100M in sales. This experience has and continues to provide a significant advantage for our clients.

On average, approximately 50% of our business has been from home buyers and 50% has been from home sellers (listings), so, we are well-versed in what both buyers and sellers are doing and thinking.

A great agent utilizes the most accurate market data and has years of experience in negotiation of contract terms, inspection issues and appraisal issues. Would you risk your health by hiring a surgeon who hasn’t performed at least 100+ surgeries? Don’t put your financial health at risk by choosing a less-experienced agent!

Before you choose an agent, we highly recommend you check out our article on Eight Important Questions to Ask Before Hiring a Seller Agent.

TRANSITION FROM SELLING YOUR HOME TO BUYING A NEW HOME

Are you worried about selling your home before you find your new home? How will you manage the timing of this? We’ve got this.

We have done this many times and it is one of the things we do really well for our clients. We negotiate certain requirements into our contracts for sellers to provide flexibility in their move dates, so they don’t feel rushed to buy their next home, while still allowing them the freedom to buy and move when they want to do so.

Ask about the Post-Sale Occupancy agreement. We have negotiated over 30 of these in the past 8 years. Our selling clients love this! Many agents are not educated about this option. We will share this and other ideas with you at your listing appointment.

WE CONTEST APPRAISALS FOR OUR SELLING CLIENTS… AND WIN!

This is necessary when a buyer agrees to a certain sales price and the property appraises below that sales price. Some Realtors won’t take the time to gather the information to challenge an appraisal or, in many cases, they may not know how to present the correct information in a professional manner in order to win.

We go the extra mile, which has resulted in higher prices for our selling clients–anywhere from $3,500-$25,000!

HOME PREPARATION

A key ingredient to your home sale! We do our best to only recommend minor, inexpensive improvements for your home. We see very little need for expensive upgrades, just meaningful ones – and we know what those are.

Our sellers are amazed at what just a few hundred dollars can do. And we can usually estimate the approximate value of a particular upgrade, because we understand the appraisal side well, having met with more than 130 appraisers in the past 7 years.

WE GENERATE MORE SHOWINGS

Our listings have higher-than-average showings. One of the most important jobs of a Realtor is to generate the maximum number of showings, which increases your ability to find the PERFECT buyer who will pay the highest price for your home. We market you home with Pottery Barn®-type marketing, not Walmart® marketing and invest a lot of time to list the best and most expensive features of your home — for buyers, buyer agents and appraisers. Some features are not easily observed. Our job is to educate all parties involved on the true value of your home.

WE CAPTURE GREAT PHOTOS OF YOUR HOME

Oh the TERRIBLE photos we all see on the Internet! We don’t want you to be a victim of this. This is a HUGE pet peeve for us and photos are one of the top reasons buyers will or will not come to see your home. The listings with the best photos get the most showings and the most showings produce the most (or multiple offers), resulting in the highest price possible for you.

We use PROFESSIONAL PHOTOGRAPHERS that have been vetted with our high standards of lighting, editing, composition and more. And – after we receive the photographer’s photos, we review and perform additional editing as well to highlight the best features of your home. Ask agents who will be taking their photos. Many agents take their own photos to save money, causing you to LOSE money. We are proud to provide samples of our work.

OUR LISTING DESCRIPTIONS ARE KEY

We consider the listing description as important as preparation and photos. Listing the key elements that make your home different – and more valuable – is essential. We also strive to create an emotional experience when buyers read your description.
Our Goal: Draw the most buyers in to see your home.

CUSTOM REPORTS TO EDUCATE OUR SELLER CLIENTS

As a result of our strong IT knowledge, we provide a custom, report, hand-crafted for each individual client that no other Realtor provides, we call our “Seller’s Market Snapshot” report. This report provides the most crucial information to determine value, pricing trends, days on market, etc.

Contact us for a complimentary market snapshot for your home. You will quickly see why this report is such a great resource to our seller clients.

FINANCIAL ANALYSIS

We spend a lot of time analyzing your home’s value and preparing professional financial analysis of your estimated net proceeds at closing prior to listing your home so that you can plan.

If you are purchasing after you sell your home, we present a sell-buy analysis for you so you can see the complete financial picture.

We are usually within 1-3% of our estimates, usually erring on the positive side for our clients so that there are no financial surprises.

 

WE ARE ORGANIZED

We know being organized reduces stress for our clients. To assist with this, we provide a Listing Process Checklist to our seller clients to show them the various phases of the sales process with detailed steps so that they can track our progress and, after the contract is secured, the buyer’s process (inspections, appraisal, etc.).

We find that it’s a stress-reliever for our clients to know what to expect and also what action items they will have during the process.

WE HAVE A TEAM

Our team is dedicated to our seller clients to help with all aspects of your home sale from marketing to managing offers and supporting closing activities. We work as a team to assist you at any time! Someone is always on call.

For the same cost as one individual agent, a team offers the following advantages:

  • Full-time, Experienced and Licensed Lead Listing Agent – Expertly trained in home preparation & staging, financial analysis of net proceeds and home’s market value, marketing, negotiations at contract and inspections and appraisal review.
  • Full-time, Experienced and Licensed Executive Admin. Asst. – Available to answer your questions, in case your listing agent is on an appt. or call, assists in listing preparation, tracks contract deadlines, keeps the buyer’s lender on track, coordinates buyer inspections, and assists listing agent in managing closing activities with buyer agent, appraiser, title co. and lender.
  • Full-time, Experienced and Licensed Lead Buyer Agent – Expertly identifies your needs to set up the optimum home search for you, negotiates repairs in the event of inspection or appraisal issues, knowledgeable in new construction (regularly touring new construction neighborhoods around Tampa Bay area, including Pinellas, Pasco and Hillsborough counties).

 

ARE YOU SELLING AND BUYING? WORKING WITH A TEAM IS THE WAY TO GO!

***If you are selling and buying, having a team working for you simultaneously is incredibly efficient. All team members work alongside each other, communicating regularly (as well as once per week via our weekly team meeting) to meet your financial and timing needs. We’ve been working together for since 2012 as a team and are a well-oiled machine.***

 

 

SHOWING ANALYSIS & FEEDBACK

We hunt down and provide regular updates on showing feedback to assist our selling clients in understanding how buyers are perceiving their home so that any adjustments can be made to allow for the best showing experience and, ultimately, the best offer price.

We can provide you with actual showing reports so that you can see that we do what we say we are going to do.

 

WE LOVE WORKING WITH OUR CLIENTS

Last but certainly not least… our favorite thing – our clients! We really do love getting to know each and every one of our clients and we love making business connections between clients when it makes sense, too.

Every one of our clients is unique and interesting to us and that is what makes this so fun! We look forward to hopefully meeting you soon!

 

Please Call Us for a FREE Consultation
We want to help you receive the most money for your
home and make your transition as easy as possible!
813-693-1003